Profit Pricing was founded by Deirdre Vos in 2010. As an econometrician I held various positions in the field of pricing at Accenture, NUON and ING. There I saw the impact a correct pricing policy has on a company's results. Market share grows, customers are more loyal and profitability increases.

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Large organisations often have a pricing department. But in small organisations and start-ups, price is often the last marketing P on which people make policy. This is a pity because a lot of growth potential remains unused.